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WordPress

5 facts that indicate it’s time for a website redesign

By | Web Design, WordPress | No Comments

Companies sometimes have trouble identifying when it’s time to update and redesign their website. What website owners can at times fail to understand is that within 50 milliseconds (that is 0.05 seconds) a user will already have formed an opinion about your brand. This post will take you through a number of warning signs that indicate the need for a website update & redesign. It’s important to know that studies show that 94% of negative website feedback is design-related

1. You don’t have a website

You don’t have a website as you are a brick and mortar shop so customers find you offline. You don’t think you need a website – WRONG!

The shift to online is no longer considered a trend but it’s an important need with the rise of international competition. Sooner or later your business will slowly decrease as customers will opt for companies that provide them with information online which can be accessed on the go.

2. If your website is not mobile-friendly

Today’s hectic lifestyle brings about the use of mobile devices more, in, 63% of websites visits are through a smartphone which means that having a website which is not compatible for mobile devices is not acceptable as you’ll be losing major website traffic.

63% of website visits are through a smartphone - redesign your website to become mobile friendly

Apart from losing website traffic, your reputation will suffer as well. 57% of internet users state that they won’t recommend a business with a poorly designed website on a mobile device as it does not provide an optimal user experience.

57% of website users won't recommned a business with a poorly designed website on a mobile device.

3. Outdated design

By comparing your website with others it should be immediately obvious if your design is outdated. The differences will be highly evident, such as; your website does not adjust to the size of the desktop screen, it is not mobile-friendly, using outdated fonts, it is difficult for users to go through the website and various other aspects.

An outdated design impacts the reputation and credibility of your brand as 75% of customers admit that they make judgements on the company’s credibility based on the design of their website. One should know that your company websites give an insight to the user on how you operate as a company. Therefore having an unprofessional website leads to the belief that your company is not professional.

75% of customers admit they judge the brand's credibility based on the design on their website - redesign your website if its current look is outdated

4. Takes longer than 3 seconds to load

Does your website take more than 3 seconds to load? If yes, then you need to update your website ASAP. Remember that you only have a couple of seconds to make an impression on your visitor. So if these seconds are being spent to load your website then you are in trouble as more than 38% of people will simply stop engaging with a website if it takes too long to load. This has cost companies major losses each and every year.

38& of people will stop engaging with a website if it takes too long to load - make a redesign to ensure the pages efficiency

5. Does not show up on search engines

If your website is not optimised for search engines, then it’s not going to show up when people search from your company or something related to your business. So, unless the visitor knows your URL – they do not have a way to get to your website. This clearly means its time to update your website and invest in SEO.

If you are still contemplating whether you should redesign your website, think of it as if it was your shop floor, as it is the platform that potential customers base their purchasing decision. If you have a dull, messy store in a remote location you wouldn’t have any visitors let alone purchases. That is what websites are – being reachable and can be found easily with an eye-catching design, which MAP IT can do.

If you are looking to redesign your website – do not hesitate to contact us.

Why use a custom website for your business?

By | WordPress | No Comments

Having a website in the digital age is vital for any business. A social media page is important but is definitely not enough to compete within such highly competitive markets, both with local and international competitors. Therefore, having a combination of a well-designed and functional web and a social media page will reap many benefits.

Some might argue that they do not need an online presence as they do not provide e-commerce however potential customers are expecting to see your brand online so that they can gather information prior to making their purchasing decision. If you’re not found online the probability is that your customer base will decrease and you’ll be losing out on numerous potential customers.

How to stand out in the crowd!?

Having said that, simply having a website is not enough. You must use various tools to ensure that your clients are directed easily to your website. If this is not done it will be lost with thousands of other websites. That is why SEO (search engine optimisation) is key to ensure that your website is one of the top links on search engines.

Constantly updating content on your website is very important for a couple of reasons, mainly:

Keeping your customers updated with that is going on with your company
Maintaining and improving your search engine ranking

Website services at MAP IT??

At MAP IT we focus on proving our clients with the whole package; a well designed and functional website that will make your business stand out in the crowd of numerous competitors.

With the use of WordPress sites, we can design your beautiful new website and apply our skill set & experience to incorporate SEO best practises to help your website rank well on search engines and improve your presence on the internet.

Finally, apart from WordPress websites, at MAP IT we also offer custom software development to cater for your business requirements such as – Online Bookings, E-commerce, Timesheets, CRM, Job Scheduling and much more. Contact us here to get to know more!

Why should you use a WordPress Website?

By | WordPress

Modern day society is being dominated by a company’s online presence through web and social media. A great tool in the arsenal of a good business is the use of a WordPress website to improve their online presence. A business needs to take certain things into consideration for users on the internet if they wish to stay afloat in a sea of competition.

Wordpress Website Malta

What can you do to have a better online presence?

Firstly you need to cater for the bulk of internet traffic. Having a well designed and stylish website is all well and good, however there is more to a website than just a fancy design. This is done by having a responsive website, meaning that the website re-adjusts the content layout according to the screen size of the user. The WordPress Websites that MAP IT build cater for this.

What’s the benefit for this?

Roughly 55% of Web Traffic in Europe is now being generated through mobile devices. This means that if your website isn’t up to scratch for a mobile device you could very easily lose your audiences attention.
Moreover, if your website caters for features which are specialized for your business it’s important that this works on desktop as well as mobile devices.

 

Why Change Your Functioning Site For A New WordPress Website?

We believe in return on investment. A new website could mean the difference between capturing your next client’s attention or not. We’ve carried out research as to what entices people to use a company when carrying out research on who to choose. Clients, most often, chose a company to work with based on their presence online and price.
The websites we can provide are fully customisable so the possibilities for your next website are endless. There are plugins for all functionalities these days which means the limits of your websites are your needs and beyond.

 

What do we have to offer?

MAP IT focus on providing well designed and functional websites. We base these on templates which are readily available to the open market, but work out the best business logic to implement features on the site by using off the shelf plugins.
Our Websites are built with digital marketing tactics in mind which will help your site rank well on search engines. The WordPress platform which we utilise allows for SEO tactics to be implemented and digital marketing efforts to improve a websites presence on the web.
We offer websites which cater for taking online bookings, purchasing of products, booking courses, reservations for restaurants apart from the normal basic websites.

 

 

What’s the next step?

Contact us and see what we can do for you and how it could benefit you.