Companies sometimes have trouble identifying when it’s time to update and redesign their website. What website owners can at times fail to understand is that within 50 milliseconds (that is 0.05 seconds) a user will already have formed an opinion about your brand. This post will take you through a number of warning signs that indicate the need for a website update & redesign. It’s important to know that studies show that 94% of negative website feedback is design-related
1. You don’t have a website
You don’t have a website as you are a brick and mortar shop so customers find you offline. You don’t think you need a website – WRONG!
The shift to online is no longer considered a trend but it’s an important need with the rise of international competition. Sooner or later your business will slowly decrease as customers will opt for companies that provide them with information online which can be accessed on the go.
2. If your website is not mobile-friendly
Today’s hectic lifestyle brings about the use of mobile devices more, in, 63% of websites visits are through a smartphone which means that having a website which is not compatible for mobile devices is not acceptable as you’ll be losing major website traffic.
Apart from losing website traffic, your reputation will suffer as well. 57% of internet users state that they won’t recommend a business with a poorly designed website on a mobile device as it does not provide an optimal user experience.
3. Outdated design
By comparing your website with others it should be immediately obvious if your design is outdated. The differences will be highly evident, such as; your website does not adjust to the size of the desktop screen, it is not mobile-friendly, using outdated fonts, it is difficult for users to go through the website and various other aspects.
An outdated design impacts the reputation and credibility of your brand as 75% of customers admit that they make judgements on the company’s credibility based on the design of their website. One should know that your company websites give an insight to the user on how you operate as a company. Therefore having an unprofessional website leads to the belief that your company is not professional.
4. Takes longer than 3 seconds to load
Does your website take more than 3 seconds to load? If yes, then you need to update your website ASAP. Remember that you only have a couple of seconds to make an impression on your visitor. So if these seconds are being spent to load your website then you are in trouble as more than 38% of people will simply stop engaging with a website if it takes too long to load. This has cost companies major losses each and every year.
5. Does not show up on search engines
If your website is not optimised for search engines, then it’s not going to show up when people search from your company or something related to your business. So, unless the visitor knows your URL – they do not have a way to get to your website. This clearly means its time to update your website and invest in SEO.
If you are still contemplating whether you should redesign your website, think of it as if it was your shop floor, as it is the platform that potential customers base their purchasing decision. If you have a dull, messy store in a remote location you wouldn’t have any visitors let alone purchases. That is what websites are – being reachable and can be found easily with an eye-catching design, which MAP IT can do.
If you are looking to redesign your website – do not hesitate to contact us.